The company originally started out in the oil business.
Specifically we were looking at a "moonshot opportunity" to turn algae into oil.
Algae is an incredibly efficient source for nutritional products, animal feed, chemicals, fertilizer, and as a sustainable replacement for oil.
But while it is easy to make a little algae, it’s very hard to make a lot of it, at scale.
It turns out, if you want to make industrial quantities of algae, you need massive amounts of clean purified water.
So while we believe in the future of industrial algae...
People started making inquiries about our water purification instead!
It became clear our water treatment technology was a viable product line with strong worldwide demand NOW. We realized, perhaps a bit late, we had been inadvertently sitting on a goldmine.
So we changed course, acquired two complementary water treatment businesses, and started selling these incredible "water treatment in a box" systems.